Supply Chain Strategy and Technology assignment - 5

Supply Chain Strategy and Technology - Assignment Example Directing tends to motivate the personnel. Normally, the pay for performance is one of the practices employed to encourage the transportation and warehouse personnel to endeavor to attain higher levels of productivity (Ailawadi and Singh 129). The balanced scorecard concept allows logistic managers to balance business perspective, especially in areas of finance, business processes, and customer satisfaction. The managers can analyze the views of the customers regarding the performance and effectiveness of the business (Lai and Cheng 157). Similarly, the concept aids the managers to get the internal view of the process in terms of cost and efficiency with an aim of creating value through improvement. Typically, the managers use the balanced scorecard concept to link business vision and strategies for actual performance, as well as, improvement. The ideal of perfect order is unrealistic operational goal due to the overwhelming challenges in the supply chain. Notably, the challenges in order capture, fulfillment, and channel management, as well as, inconsistencies in pricing render the realization of perfect order unachievable operational goal (Ailawadi and Singh 129). Similarly, the potential for errors, delays, and money wastage are extremely high. Such challenges make the efforts to fulfill the perfect order